MARKETING & ADVERTISING
Digital Research is a big chunk of almost any research these days. Let be a product research or market research or may be a product viability research, companies look for the data that can help them find their future customers and benefit the business.
But, Doing that is not so easy. It requires a quite deep understanding of human psychology, understanding of social media data points and then segmenting those data points for the business considering the geolocation by the help of machine learning algorithms to match the taste and preferences of the customer.
In whole an individual, a mid-size company cannot afford to build a system on their own. Cutting this struggle, We help companies in building technology systems that do the whole job efficiently and effectively which includes understanding the customer behaviours, preferences and extracting the data which plays a crucial role in marketing.
Most of the companies spend a huge budget on social media campaigns, However, most of them limit themselves to lead generation and don’t understand how to measure the return or effectiveness and future data points and customer mindset through campaigns.
We help B2B companies build an all-weather online profile of their prospective clients. Having the data in easy to understand format helps companies make better-informed sales team gain leads.
These dashboards could also integrate data coming from different sources including Salesforce, Oracle, Aweber, MailChimp or any other Internal data source to provide behavioural analysis of customers. These dashboards can help companies and BOD in making the right decisions.
Not to forget, B2C company can leverage our machine learning algorithm expert team’s knowledge to integrate the best industry practice to cater to their customer’s need and offer customized services.
Provides the statistics of the different quality scores and the scoreboard can provide information on various aspects of operational efficiency.