Business Intelligence Reporting

As a growing in-house marketing team, we’ve increased our digital marketing production and output by 50%. Null Analytics has really been able to bring the results from every digital platform together with clean and easy-to-read analytical reports. We’ve completed restructured our company’s digital strategy to focus our efforts and resources on the greatest performing marketing channels. Most notably, with Null Analytics’ reporting, we’ve increased our social media-to-blog click thru rate by 36%.”

We required Null’s consulting services to conduct a multi-level marketing analysis of our consumer's online behaviours and purchasing patterns across all their online digital touchpoints and e-commerce platforms. Null’s report provided surprising consumer insights we weren’t privy to. Null recommended onsite content, touchpoint, and e-commerce site changes that have increased onsite consumer engagement by 30% and online conversions by 15% thus far.

Null Analytics looked into the data which we looked earlier where we lost the pace to relevancy. When null analytics got access to the data from various platforms, they improved our KPI analysis and today we have less churn in existing customers and a list of things to do to improve our advertising. In short words, They improved our visibility to the right audience which eventually gave us more quality leads and improved the number of recurring customers in our business.

Null analyzed our company’s digital and content data platforms and built a market intelligence infrastructure that now provides our marketing team with key campaign performance results and content insights. They also defined the KPI, ad targeting which was effective and used by the marketing team to attract more inbound qualified prospects for the sales team. In the end, we found the bottleneck and were able to improve the sales with a good improvement in 12 weeks.