Big Data/360 Degree Analytics
According to Petter Bae Brandtzæg(from SINTEF ICT), 90% of data ever created was created in the last 2 years. This includes people interacting with friends, family, brands, reviews and feedback. If looked properly this can help companies to understand the mindset of the customer and offer custom solutions to a segment or an individual.
Having many platforms to share the experience has made a large set of unstructured data and not every company is efficient in monitoring each and every piece of content.
Every company, organizations and their customers produce an enormous amount of data every day. Each data points indicate certain actions and influences public and future actions. Merging, profiling, analyzing these data and extracting valuable information create value to companies in term of monetary or qualitative such as increased efficiency, faster decision making, increase resource utilization and most importantly fix the customer needs.
Data generated from Digital behaviour of customers, past transactions, email, social media responses, survey and ads can be combined to cater customized offering to each customer. Doing this keeps the products and services personalised which keeps customers in the system and not let go to a competitor.
Provides the statistics of the different quality scores and the scoreboard can provide information on various aspects of operational efficiency.