Automation and Predictive Modelling
NullAnalytics helps businesses in building the data pipeline and automating the tasks. We do data engineering, handle data architecture and also make it automated so human intervention can be reduced and removed completely when needed.
Automation increases the value addition as it reduces triggering the job manually. In whole, Null Analytics handles entire data workflow management.
Data is fuel for us. Extracting the data from various sources, transforming and loading is as important as data analysis and business intelligence. These data then used to squeeze valuable information out of it. Streaming of live data helps to understand data better and make the decisions faster. We believe in the best and latest, so we also believe in automating entire pipeline.
When relevant data is collected and processed, we can build the statistical model to forecast outcomes. Each model is built using the number of influencers which are likely to affect one variable. We build as simple as linear algorithms to complex Neural networking and Natural Language Processing.
Analysis report
Provides the statistics of the different quality scores and the scoreboard can provide information on various aspects of operational efficiency.
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As a growing in-house marketing team, we’ve increased our digital marketing production and output by 50%. Null Analytics has really been able to bring the results from every digital platform together with clean and easy-to-read analytical reports. We’ve completed restructured our company’s digital strategy to focus our efforts and resources on the greatest performing marketing channels. Most notably, with Null Analytics’ reporting, we’ve increased our social media-to-blog click thru rate by 36%.”
Alicia ChavezAssociate Digital Marketing Manager, Duralink -
We required Null’s consulting services to conduct a multi-level marketing analysis of our consumer's online behaviours and purchasing patterns across all their online digital touchpoints and e-commerce platforms. Null’s report provided surprising consumer insights we weren’t privy to. Null recommended onsite content, touchpoint, and e-commerce site changes that have increased onsite consumer engagement by 30% and online conversions by 15% thus far.
Gaurav, Director, Eastern InfoEastern Info -
Null Analytics looked into the data which we looked earlier where we lost the pace to relevancy. When null analytics got access to the data from various platforms, they improved our KPI analysis and today we have less churn in existing customers and a list of things to do to improve our advertising. In short words, They improved our visibility to the right audience which eventually gave us more quality leads and improved the number of recurring customers in our business.
Jordan Harrison,Baden Inc. -
Null analyzed our company’s digital and content data platforms and built a market intelligence infrastructure that now provides our marketing team with key campaign performance results and content insights. They also defined the KPI, ad targeting which was effective and used by the marketing team to attract more inbound qualified prospects for the sales team. In the end, we found the bottleneck and were able to improve the sales with a good improvement in 12 weeks.
Tina VossSenior Global Marketing Communications Manager, Memjet
